As we move into the final stretch of the year, we’re proud to reflect on the hard work, teamwork, and dedication shown across our teams last month. October was filled with growth, celebration, new beginnings, and moments that highlighted what makes Coast & Country Sales truly special: our people. Thank you for continuing to show up with commitment, excellence, and heart.
Birthday Celebrations
Wishing a very happy birthday to everyone who celebrated in October! We hope your day was filled with joy, laughter, and of course plenty of cake. Thank you for the important part you play in our team. Here’s to another year of growth and success!
Cluster Meetings
Last month, we held our final cluster meetings for 2025. These sessions brought together learning and fun, with interactive games, spot prizes, and meaningful conversations. Merchandisers also participated in a care and accountability session with their managers, followed by a shared lunch. It was a valuable opportunity to connect, reflect, and celebrate the year’s achievements as a team




CV Drive
Throughout October, our HR, Training, and PenBev teams hosted several successful CV drives to recruit merchandisers for the busy season ahead. With a goal of hiring 150 new team members across the Western Cape, this initiative plays a key role in preparing a strong and capable workforce for 2026. Thank you to everyone involved for your time, effort, and collaboration.


Dr. Oetker Activation
Last month, Coast & Country partnered with Dr. Oetker for a special pop-up activation. The event brought customers and supporters together for an interactive and engaging product experience. Well done to the team for executing this activation with professionalism and enthusiasm!

Long Service Awards
We would like to congratulate and honour the following employees on reaching 5 years of service with Coast & Country Sales. Your commitment and loyalty are deeply appreciated.
- Mongezi Ngamlani – 5 Years
- Anido Minnaar – 5 Years
Thank you for the dedication you bring to your work each day

Merchandisers of the Month
Congratulations to our October Merchandisers of the Month!
Your hard work, reliability, and positive impact in store continue to make a difference.
- Naa’ilah Afrika
- Azraa Simons
- Dendaline October
- Ntandazo Sininge
- Sade Zaal
- Lizeko Tolo
- Joleen Jansen
- Hayron Poole
- Corin Hendricks
- Luke Abrahams
- Grant Keyster
Keep up the excellent work! We are proud of you!
PenBev Seasonal Casual Programme
On Friday, 10 October, Coast & Country Sales and Peninsula Beverages hosted the annual Seasonal Casual graduation. 40 young men completed their training at the PenBev plant and were welcomed into the working world by company directors and executives. We wish each graduate confidence, growth, and success as they begin this exciting new chapter.




Star of the Week
A special shoutout to every Star of the Week in October!
Thank you for going above and beyond, leading by example, and bringing a positive attitude to your work. Your consistency and effort are seen and appreciated. Keep shining!





As we look ahead to the final weeks of the year, we are reminded of the strength, resilience, and unity within our Coast & Country team. Every achievement, big or small, is a reflection of the dedication and heart each of you brings to your work daily. Let’s continue supporting one another, showing up with excellence, and finishing the year strong together.
