Premier Sales & Merchandising Provider In The Western Cape
From strategic sales and merchandising solutions to comprehensive trade intelligence, Coast & Country Sales is your one-stop destination for unmatched service excellence and optimum levels of products on shelves, 24/7, 365 days a year.
We stand apart in the way we stand together with each individual that forms part of our company. Rooted in community impact and excellence, our people are our most valued resource.
Data driven
In partnership with Secuvest, a leading data provider, we leverage industry-best tools to gain actionable insights. This allows us to make informed decisions for our clients, leading to optimized sales strategies, product selection, and inventory management.
Industry leading
Coast & Country Sales is an established 20-year old business trusted by retailers and wholesalers such as Checkers, Shoprite, Pick n Pay, Spar, OK Foods, Food Lover’s Market, Clicks, Dischem, Massmart, Boxer and more.
Our company values are the guiding principles which have enabled us to be in existence for over 20 years. Our HRT PACT values are a direct reflection of our why and our purpose: To help communities thrive, offering hope and opportunity, and to be a trusting and caring workplace, where we would love our children to work.
Honesty
Living transparent authentic/genuine lives
We are true to ourselves and others, with no hidden agendas
We are truthful about the state of things, the good and the not so good
We share our thoughts and feelings freely with each other, asking for help when we need it
We are willing to have courageous conversations, even when it may be difficult to do so
Respect
Seeing the humanness in each of us
We value our differences, be it our capabilities, our backgrounds, our beliefs or our personalities
We care, show love and compassion and extend forgiveness for all, not judging or labelling another
We model what it is to be respectful, with others wanting to be like us
We have an attitude of acceptance, not having to always agree
Trust
Safe and supportive at ease with each other
We believe that what is said will be done and we do what we say we will do
We openly communicate, share ideas; knowing it is safe to do so
We ensure we are clear about our commitments
We believe in each other’s intents and positively act in the best interest of each other and the whole team
Passion
A contagious enthusiasm that uplifts
We are positive and enthusiastic
We go the extra mile, often doing more than expected
We are selfless in our actions, having an unfaltering belief in each other’s motivations
We help each other be in our flow, healthy and in a role that suits us
Accountability
Stewards of what has been entrusted to us
We take ownership of what we are doing, being answerable for our actions
We hold each other accountable, proactively giving feedback and open to our failures
We are clear about what we contract with each other, whether it be internally or externally
We don’t shift blame and seek solutions to challenges that come our way
Coaching
Eager to learn and teach, being the best we can be
We guide, empower and uplift each other to be the best we can be in all of life
We invest the time in our own and each other’s lives to gain and share wisdom and knowledge
We are courageously patient with each other as we learn, stumble, get up and learn again
We get to know each other well, building each other’s confidence to each live our special uniqueness
Teamwork
Working in harmony with others
We are unified and aligned in what we set out to achieve together
We stay calm under pressure and actively listen, valuing each other
We are appreciative and acknowledge one another
We support each other’s strengths and weaknesses, complementing each other
Honesty
Living transparent authentic/genuine lives
We are true to ourselves and others, with no hidden agendas
We are truthful about the state of things, the good and the not so good
We share our thoughts and feelings freely with each other, asking for help when we need it
We are willing to have courageous conversations, even when it may be difficult to do so
Respect
Seeing the humanness in each of us
We value our differences, be it our capabilities, our backgrounds, our beliefs or our personalities
We care, show love and compassion and extend forgiveness for all, not judging or labelling another
We model what it is to be respectful, with others wanting to be like us
We have an attitude of acceptance, not having to always agree
Trust
Safe and supportive at ease with each other
We believe that what is said will be done and we do what we say we will do
We openly communicate, share ideas; knowing it is safe to do so
We ensure we are clear about our commitments
We believe in each other’s intents and positively act in the best interest of each other and the whole team
Passion
A contagious enthusiasm that uplifts
We are positive and enthusiastic
We go the extra mile, often doing more than expected
We are selfless in our actions, having an unfaltering belief in each other’s motivations
We help each other be in our flow, healthy and in a role that suits us
Accountability
Stewards of what has been entrusted to us
We take ownership of what we are doing, being answerable for our actions
We hold each other accountable, proactively giving feedback and open to our failures
We are clear about what we contract with each other, whether it be internally or externally
We don’t shift blame and seek solutions to challenges that come our way
Coaching
Eager to learn and teach, being the best we can be
We guide, empower and uplift each other to be the best we can be in all of life
We invest the time in our own and each other’s lives to gain and share wisdom and knowledge
We are courageously patient with each other as we learn, stumble, get up and learn again
We get to know each other well, building each other’s confidence to each live our special uniqueness
Teamwork
Working in harmony with others
We are unified and aligned in what we set out to achieve together
We stay calm under pressure and actively listen, valuing each other
We are appreciative and acknowledge one another
We support each other’s strengths and weaknesses, complementing each other
Chapman&Co.
a message from our leadership development partner
Baphumelele
At Coast & Country, we proudly support Baphumelele, an extraordinary initiative based in Khayelitsha that is dedicated to improving the lives of vulnerable children and young adults.
Baphumelele’s vision is to provide a temporary shelter for vulnerable and orphaned children, as well as young adults with chronic diseases and HIV/AIDS. Their efforts extend to skills development for the unemployed, early childhood care, poverty alleviation, and healthcare education within the community. Through these initiatives, Baphumelele aims to help individuals become productive and accepted members of society, making a positive impact.
In 1989, Rosalia Mashale, affectionately known as “Mama Rosie,” moved from the Eastern Cape to Khayelitsha in the Western Cape Province. Shocked by the sight of young children scavenging through rubbish for food, she began taking them into her home. With the help of local women, she started caring for these unsupervised children. Within a week, 36 children were under their care, and the project was named Baphumelele, a Xhosa word meaning “you have progressed.”
From these humble beginnings, the Baphumelele Educare Centre was established. Today, it is a thriving community crèche and preschool, caring for approximately 250 children aged three months to six years. Recognizing the need to support orphaned and vulnerable children, Rosie also founded the Baphumelele Children’s Home. This home serves as a sanctuary for abandoned, abused, neglected, and orphaned children, many of whom are affected by HIV/AIDS.
Baphumelele has grown into a comprehensive community project thanks to the dedication and hard work of the local community and international supporters. Beyond the Children’s Home and Educare Centre, Baphumelele includes the Adult Respite Care Centre, Child Respite Centre, Hospice in the Home, Child Headed Households, Fountain of Hope, and Rosie’s Bakery/Sewing Project.
A Message of Gratitude
“Dear Jay and Fidelia,
On behalf of Baphumelele, I would like to thank you for the extremely generous gift your company gave our staff. They are all so grateful, and at this time of the month, particularly January, it is a real bonus.
Thank you so very much.
Regards, Bridget”
Mission Statement
Baphumelele’s mission is to provide comprehensive support and care to vulnerable and orphaned individuals in Khayelitsha, ensuring their development into productive and accepted members of society.
Bridges Retreat Centre
At Coast & Country, we are dedicated supporters of the Bridges Retreat Centre in Franschhoek. We take immense pride in contributing to their mission of transforming young lives through the Bridges Outdoor Education Camp Programme.
Bridges offers an enriching outdoor education experience specifically designed for children from under-resourced communities. This program focuses on providing these children with valuable life skills and fostering a set of values that will positively influence their future.
Through sponsorships, Bridges provides fully funded camps for Grade 5, 6, and 7 students from a growing network of primary schools in underserved areas. These camps are more than just a getaway; they are a three-day, two-night adventure filled with activities and learning opportunities. The program is structured so that students return annually for three years, which allows for a deepening relationship with both the schools and the students. This continuity helps to nurture ongoing development and progress each year.
Coast & Country is honoured to be a part of this remarkable initiative, which has a profound impact on both the students and their communities.
“For many of our learners, coming to Bridges is like a trip overseas – many of them have never left their own community.” – Principal from one of our Partner Schools.
Mission Statement
Bridges is committed to “empowering underserved youth in South African schools through experiential learning camps aligned with the national curriculum, fostering their social and emotional well-being.”
Social initiatives
how we are making a difference
At Coast & Country, we take pride in giving back to our community. We believe in making a difference not only through financial contributions but also by dedicating our time and effort to support those in need.
"their dedication to excellence in merchandising has been instrumental in our success"
“Coast & Country Sales has been an invaluable partner over the past 17 years, and their dedication to excellence in merchandising has been instrumental in our success. Their proactive approach and innovative solutions have helped us stay ahead of the competition, driving significant growth in our sales and market share. Their merchandisers are highly trained professionals who take pride in their work, ensuring that our products are displayed in the most attractive and effective manner.
We look forward to many more years of successful collaboration and continued growth together.”
"I would not hesitate to recommend them to any business wanting to grow..."
“During this time we found Coast & Country has a very thorough understanding of the FMCG landscape, and in all channels within the region. We find their on-time communication and reliable service contributed to the growth of our business consistently over the past 7 years.
In my opinion, their strength lies in garnishing a professional team and in their retention of human assets.
I would not hesitate to recommend them to any business wanting to grow in the Western Cape.”
"Delivering exceptional results that exceed our expectations."
“The reliability and quality of service provided by Coast &Country are truly commendable. Their team has consistently demonstrated a deep understanding of our requirements, delivering exceptional results that exceed our expectations. We highly value the partnership with Coast & Country and look forward to continuing this fruitful relationship.”
Suppliers We Work With
Suppliers We Work With
Frequently asked questions
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We can't wait to work with you!
Contact us
5 Milner Rd, Maitland, Cape Town, 7700
+27 (0) 21 510 1281
info@coast-country.co.za
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