April was a month filled with new beginnings, heartfelt celebrations, impactful outreach, and powerful displays of passion across the business. From growing families to growing teams, every milestone last month reflected the culture of care, excellence, and commitment that defines Coast & Country Sales.
Let’s take a look at what made April truly memorable.
A Warm Welcome
We’re thrilled to celebrate a very special arrival! On 17 April 2025, Director Jay Utton welcomed his newest grandson into the world. Congratulations to Jay and his wife, as well as the entire Utton family on this beautiful addition. Wishing you lots of joy, love, and unforgettable memories with your growing family!
Celebrating Hard Work
A big congratulations to our Admin Assistant, Melissa Green, who received a prize from our supplier Beyers as part of their incentive program. Your hard work and dedication continue to shine. Well done, Melissa!
Supplier Long Service Awards
In the spirit of celebration, we proudly recognised our long-standing partnerships with some of our incredible suppliers last month. Here’s a shoutout to:
- PenBev
- Pouyoukas
- Epic Foods
- Royal Salt
These partnerships have stood the test of time, driving mutual growth and success. Thank you for your continued trust and collaboration.
Making a Difference
Thanks to the generous donations from Botselo and Glenmor, Coast & Country
Sales was able to contribute essential maize meal supplies to communities in Hermanus and Hawston. Distributed by the St Vincent de Paul Society through the Hermanus Catholic Church and The United Church, the support reached:
6 local creches
2 care homes for abused and abandoned babies
25 soup kitchens (directly & via the Red Cross)
Hermanus Night Shelter
As well as numerous families and individuals in need! We are humbled and grateful to be a part of this important work!
Step Challenge – Month 2 Winner
Congratulations to Fidelia Freeman for stepping up and taking the title in April’s office Step Challenge! Your energy and commitment to wellness are an inspiration to us all. Keep moving!
Admin Team Care & Accountability
Last month, the Admin Team embraced our Care & Accountability values through meaningful group discussions and shared goals. It’s powerful to see our values brought to life across all corners of the business.
Office Walk – Rondebosch Common
Sometimes, all it takes is a breath of fresh air! The team enjoyed a rejuvenating walk around Rondebosch Common, reconnecting with nature and each other. Here’s to more walks and wellness moments!
April Birthdays
Wishing a very happy birthday to all our team members who celebrated last month! We hope your day was filled with joy, love, and a few extra slices of cake.
Brandon van Zyl, Gideon Theunissen, Leeroy Claasen, Mellissa Green, Shaun Henry and Tatum Van der Linda.
Theme of the Month: PASSION
Last month we focused on the powerful force of passion. As part of our HRT PACT values, passion is the energy that fuels our work, strengthens our teams, and drives us to go the extra mile. Thank you to every team member who lives this value daily.
Celebrating Easter
Last month, we celebrated Easter with an attitude of gratitude! Reflecting on this season, we are thankful for new beginnings, the bonds we share, and the growth that lies ahead. May the meaning of Easter continue to inspire kindness, compassion, and purpose in all that we do.
Reflecting on Freedom Day
We also celebrated Freedom Day on 27 April, looking back at South Africa’s first democratic elections in 1994. As we consider the journey our country has taken towards freedom and progress, we are reminded of our shared responsibility to build inclusive, thriving communities.
At Country & Coast Sales, we honour the courage of the past by working towards a brighter, more united future.
Star of the Week
We continued our weekly celebration of excellence with our Star of the Week initiative. Congratulations to each standout team member – you make Coast & Country Sales shine!
Welcome to the Team!
We’re proud to welcome two new leaders to the Coast & Country Sales family:
Trevor Cross – Wholesale Manager
Howard – Field Manager
We’re excited to have you both onboard and look forward to achieving great things together!
Spar Trade Show
Our team proudly represented Coast & Country Sales at the Spar Trade Show, engaging with partners and showcasing our services. It’s always a pleasure to connect and explore new opportunities for growth and collaboration.
Dr. Oetker Accolade
We’re excited to announce that Coast & Country Sales received a special accolade from our valued partner, Dr. Oetker, for not only meeting – but exceeding – budget expectations!
This recognition speaks volumes about the dedication, drive, and attention to detail shown by our incredible team. From store execution to consistent communication, every step taken made a difference. A massive congratulations to everyone who contributed – this win is yours!
Director’s & Acknowledgement Awards
Last month’s Director’s Award was presented in recognition of Outstanding Performance, while our Acknowledgement Award went to an individual whose support excellence made a meaningful difference – thank you both for leading by example!
Paarl CV Drive
We wrapped up April with a successful CV Drive in Paarl, where 56 applicants completed the assessment test. It was also the perfect opportunity to show off our brand-new CCS banners. A big thank you to everyone who made the day a success!
